Singapore Prestige Brand Award 2012 – Established Brands

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SPBA was inaugurated in 2002 by the Association of Small and Medium Enterprises and Lianhe Zaobao. Today, SPBA continues to recognise and honour Singapore brands that are developed and managed effectively through various branding initiatives.

MSC Consulting wanted to gain some recognition for their brand, and SPBA is undoubtedly the Award that recognises branding excellence amongst SME brands in Singapore therefore they participated. It was their first maiden attempt at the award and they emerged as a winner in the Established Brands Category