Features of Microsoft Dynamics 365 that Make it an Excellent Choice
The Microsoft Dynamics 365 is a cloud-based Enterprise Resource Planning (ERP) tool that was unveiled in late 2016. It has proven popular with those who have been using other Dynamics products such as the CRM. This customer relations management tool includes Dynamics CRM Online solutions which have been combined with Dynamics ERP into a single platform.
By mid-2018, Microsoft reported approximately 100,000 active monthly users on Dynamics 365 for Finance and Operations (D365FO). For you to determine if this product will benefit your business, it is best to look at its properties and the impact it will have on your operations.
Microsoft Social Engagement
Social media has become a vital marketing tool for most businesses. Unfortunately, this space is open to thousands of companies and needs you to be online frequently if you are to compete favorably. Social engagement is a crucial part of marketing that your sales and customer service agents, as well as every other employee, need to be a part of. Running a business is today fast-paced, and you need all the help you can get to keep track of social engagements that relate to the products and services you offer.
Social media is a great channel to build credibility, gather intelligence, and source new leads. Employees from every department can provide insights into the company and manage the brand’s reputation. With the right strategy, your company’s marketers can convert likes and shares into paying customers. You can also use filters only to see data that is relevant.
The social engagement feature has an easy to use dashboard that gives you convenient access to data. The widgets provide you with data analytics, which gives you an insight into what clients are saying about your brand, products, and services. This feature will help you understand if the ads you have placed on social media are working or if you need to change your strategy. If you have a sales or customer service license, you get the Microsoft Social Engagement for free.
Every business relies on marketing to spread word on the products or services they are selling. This is why startups invest heavily on marketing in a bid to create a brand that will be a household name. However, many startups also fail in the first three years because of poor management of marketing strategies.
Dynamics 365 for marketing was introduced in early 2018. This feature helps you to manage leads, orders, quotes, and invoices. It also helps you to plan and execute marketing campaigns correctly. It is vital to note that social engagement will be integrated with the marketing feature in January 2021.
This feature was present in the Dynamics CRM and has been adopted and integrated in Dynamics 365. Some of the components in this feature include case management, service level agreements, entitlements, queues, Unified Service Desk, and knowledge bases. The feature aims to improve your business’ relationship with your clients through a comprehensive provision of customer service.
Microsoft’s 2016 acquisition of LinkedIn has proved beneficial to users of Dynamics 365. LinkedIn has more than 500 million users. It is a great site to build business relationships and to find people with the right skills to help you expand your business. LinkedIn’s data has been established in Dynamics 365, through Microsoft Relationship Sales. Since the data is consolidated, Dynamics makes it easier for you to keep track of opportunities available in LinkedIn, and how you can use them for your benefit.
Microsoft PowerApps and Microsoft Flow
These are new tools that have been introduced in Dynamics 365. It has become vital for businesses to improve consumer experiences, including the use of Apps. Unfortunately, the use of coding makes it difficult for those who do not have the expertise to rely on professionals to prepare their apps. PowerApps is a drag-and-drop builder that is easy to use. You can connect the apps you create to your systems. You will then generate new data. The apps you create can be used on the web or mobile device. The advantage is, you can do all this without specialist development knowledge.
Microsoft flows, on the other hand, create automated workflows between programs. This feature also includes workflows from third-party apps. For example, you could set up a workflow linked to any of the social media pages. Should one tweet or post anything to do with your brand, you will receive an email notification. On your workflow spreadsheet, the tweet or post will be added and a new record created of a new customer.
Business Process Flow (BPF) Enhancement
This feature was available in Dynamics CRM. It has been enhanced in Dynamics 365. Some of the aspects include the ability to set the BPF to Abandoned, Inactive, or Active. This helps you to draw the line between active and inactive business flows. You will also determine if you need to do more to rejuvenate a process that has slowed and to abandon one that is no longer of value to you. Additionally, you can create new workflows using the drag-and-drop designer.
Email marketing is quite popular today. Unfortunately, without a feature to help you keep track of what happens once the email is sent, you will not know if the email campaign is working or not. Microsoft Dynamics 365 helps you to keep track of the emails you send to prospective clients.
You will be alerted when the recipient opens the email, clicks on the links if any, or viewed an attachment. If you send hundreds of emails and only have a few opened, you may need to be more creative with the structure of the email. Alternatively, you may choose to use another medium to market your business.
Artificial Intelligence and Machine Learning
One of the features that make Dynamics 365 popular is machine learning capabilities. This feature makes it possible for the software to look at the available data, and the processes involved. The system analyzes the data, makes predictions, and also offer viable solutions. It does all this without being programmed to do so.
Dynamics 365 has been designed to solve a significant number of problems that are common in businesses. It saves time and streamlines business processes by providing different avenues of monitoring performance and productivity.
Different types of Microsoft Dynamics
The Microsoft Dynamics family consists of Microsoft Dynamics AX, GP, NAV and SL are enterprise resource planning (ERP) solutions as well as Microsoft dynamics CRM
Microsoft dynamics CRM
CRM ( Customer relationship management) systems help you manage and maintain customer relationships, track leads and pipelines and analyze data which you can take strategic action steps towards
More information can be found at https://dynamics.microsoft.com/en-us/crm/what-is-crm/
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Microsoft dynamics AX
Microsoft Dynamics AX has been rebranded as Dynamics 365 for Finance and Operations and is deployed on the cloud to help business improve their financial performance and automate and streamline their operations
More information can be found at https://dynamics.microsoft.com/en-sg/ax-overview/
Microsoft dynamics GP
Microsoft Dynamics GP is an ERP solution that helps SMEs gain greater control over your financials, inventory, and operations.
More information can be found at https://dynamics.microsoft.com/en-us/gp-overview/
Microsoft dynamics Nav
Microsoft dynamics Nav it helps SMEs automate and connect their sales, purchasing, operations, accounting, and stock management.
More information can be found at https://dynamics.microsoft.com/en-sg/nav-overview/
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Microsoft dynamics SL
Microsoft Dynamics SL is an ERP solution that combines project and financial-management capabilities to help businesses manage customer demands by delivering services on time
More information can be found here https://dynamics.microsoft.com/en-us/sl-overview/
What are the other Microsoft programs and services that Microsoft dynamics can be used with?
Dynamics can be used with other Microsoft programs and services, such as SharePoint, Yammer, Office 365, Azure and Outlook.
More information be found at https://en.wikipedia.org/wiki/Microsoft_Dynamics